LBB: Toyota Corolla GR Sport Comes Out to Play in New European Campaign
Director Alberto Blanco signs with Smarthouse after this first successful cooperation
After a big European pitch, the London-based agency The & Partnership chose Blanco’s approach to take the film to the ports of Barcelona, his hometown. The film was coproduced with Blur.
In the ‘Racing Inspired’ campaign, the Corolla Hybrid GR Sport drives out of the city of Barcelona into the deserted late-night harbour area. Soundless and unseen, the hybrid car easily passes the sleeping harbour security guard. A playground unfolds giving the car the opportunity to show its racing inspired features; fast, alert, easy to manoeuvre and accelerate.
Director Alberto Blanco has an impressive track record when it comes to cars; he went into the mountains for Audi China while Volkswagen took him to the desert and Mitsubishi directed him off road. Working at peak performance, drifting around obstacles and leaving the audience behind in awe – that’s Blanco, and subseqently, Smarthouse have chosen to represent him for Holland.