Volvo Lifesaver wins at The One Show
Because Cannes Lions was canceled this year, the American advertising industry decided that the “One Show” must go on.
This resulted in a win for Ogilvy Social Lab and Smarthouse Films in the category Health, Wellness & Pharma – Innovation with Volvo Lifesaver.
Volvo’s aim is that no one should be killed or seriously injured in a new Volvo. But why would we stop there, if we can also save lives? That’s why Ogilvy launched Volvo Lifesaver: Volvo cars equipped with an AED, connected to the national emergency call system.
To announce the initiative, we documented the story of Rick. A man who was rescued thanks to an AED in a car.